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RE: Apple wins two 'Black Pencils'

Pixel Kid — Mon, 19 May 2008 20:14:27 GMT

Yeah they got one for the iPhone, one for the iMac which I'm surprised at cos I don't think personally that it's [i]that[/i] great of a design, certainly not compared to previous versions. They also got another award for the iPod nano. :)

RE: Apple wins two 'Black Pencils'

retro — Sun, 18 May 2008 18:04:21 GMT

just what have they won the 'black pencil awards' for? the design of the products ?

RE: Apple wins two 'Black Pencils'

Pixel Kid — Sat, 17 May 2008 20:41:51 GMT

What about blueberries?? :D

RE: Apple wins two 'Black Pencils'

-Wiz!- — Sat, 17 May 2008 18:35:06 GMT

I'll give it a go. ;) Apple's suck and Oranges blow...Long live the strawberry...:P

RE: Apple wins two 'Black Pencils'

picknmix — Sat, 17 May 2008 17:52:43 GMT

[quote][b]SirTom909 (16/05/2008)[/b][hr]an interesting article, suprised it wasnt covered in more detail by the media

lol watch how many people will post something on the lines "good on Apple for winning this award - i dont like iPhones *because* and i dont like iMacs *because* but good on them anyway[/quote]

The media don't usually cover stuff made up by other media...as it's not real news as such.

and...I doubt anyone can be bothered to fuel your paranoia about how we all hate Apple kit.

RE: Apple wins two 'Black Pencils'

Pixel Kid — Sat, 17 May 2008 13:49:02 GMT

Yeah, true.

Did you see the report that this years WWDC is sold out for the first time ever? Should be some interesting developments!

RE: Apple wins two 'Black Pencils'

SirTom909 — Fri, 16 May 2008 23:02:52 GMT

an interesting article, suprised it wasnt covered in more detail by the media

lol watch how many people will post something on the lines "good on Apple for winning this award - i dont like iPhones *because* and i dont like iMacs *because* but good on them anyway

Apple wins two 'Black Pencils'

Pixel Kid — Fri, 16 May 2008 20:34:29 GMT

From an article in the Guardian...

"The top award of a black pencil is notoriously difficult to achieve - at six D&AD ceremonies none has been given out, the most recent being the 2003 awards. This makes winning one all the more coveted.

"One of the things that makes D&AD credible is they won't give an award if the work isn't good enough," said Jonathan Ive, the chief designer at Apple, speaking to MediaGuardian.co.uk.

"It is not about what is best that year, it is about an absolute standard."

Jonathan Ive is a genius, no doubt. The full article is [url=http://www.guardian.co.uk/media/2008/may/16/apple.marketingandpr?gusrc=rss&feed=media]here[/url].