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186
 
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From an article in the Guardian...
"The top award of a black pencil is notoriously difficult to achieve - at six D&AD ceremonies none has been given out, the most recent being the 2003 awards. This makes winning one all the more coveted.
"One of the things that makes D&AD credible is they won't give an award if the work isn't good enough," said Jonathan Ive, the chief designer at Apple, speaking to MediaGuardian.co.uk.
"It is not about what is best that year, it is about an absolute standard."
Jonathan Ive is a genius, no doubt. The full article is here.
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186
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an interesting article, suprised it wasnt covered in more detail by the media
lol watch how many people will post something on the lines "good on Apple for winning this award - i dont like iPhones *because* and i dont like iMacs *because* but good on them anyway
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186
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Yeah, true.
Did you see the report that this years WWDC is sold out for the first time ever? Should be some interesting developments!
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286
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SirTom909 (16/05/2008)
an interesting article, suprised it wasnt covered in more detail by the media
lol watch how many people will post something on the lines "good on Apple for winning this award - i dont like iPhones *because* and i dont like iMacs *because* but good on them anyway
The media don't usually cover stuff made up by other media...as it's not real news as such.
and...I doubt anyone can be bothered to fuel your paranoia about how we all hate Apple kit.
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Pentium
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I'll give it a go.  Apple's suck and Oranges blow...Long live the strawberry...
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186
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What about blueberries?? 
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386
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just what have they won the 'black pencil awards' for? the design of the products ?
retro
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186
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Yeah they got one for the iPhone, one for the iMac which I'm surprised at cos I don't think personally that it's that great of a design, certainly not compared to previous versions. They also got another award for the iPod nano. 
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